Savanna wanted to run a competition to give away 3 rent-free flats for a year. They wanted to create an engaging way to communicate this to Uber riders, apart from the in-store posters.
Our team conceptualized and developed a game that made the competition more real. Uber riders could design their own flat. They were able to pick and choose the furniture to what they would like, from the couch to the fridge. Each element was customizable and allowed the user to engage with Savanna and be sent more communication about the competition.
Out of the 73 000 estimated Uber trips, 81 644 people engaged with Savanna in the interactive channel. The time in the channel varied with an average time spent of 46 sec.