To highlight PnP’s ‘Summer made Easy’ campaign, and promote a new boerewors recipe that they were launching.
Hubble went to the drawing board and presented a range of ideas that would bring engagement to the area of ‘braaing’. We created a unique game that tested the skill and ego of every South Africa. The aim was to be a ‘braai master’ and cook the meat to perfection. Users had to watch the braai carefully and take off and put on meat at the perfect time.
The game was incredibly well received by both the client and Uber riders. We were able to bring an entertaining experience to another regular promotion, where users could engage with the PnP brand rather than passively viewing the promotion.