To promote the introduction of the new Range Rover Velar, to educate users about the features of the new vehicle and to encourage users to test drive the new vehicle.
Users were encouraged to visually engage with the new Velar using an interactive 360-degree viewer of the vehicle. A gallery section with static and video content encouraged users to explore the impressive design of the interior and exterior of the vehicle. A “Key Features” page was included to allow users to educate themselves on the new design features and capabilities of the vehicle. The channel also encouraged users to book a test drive for the Velar on the screen.
The new and exclusive content available on the Land Rover brand channel resulted in a high engagement rate among users. On average more than 100 test drives were booked through the brand channel each month.