NordVPN has appointed Hubble to deliver their new data-driven marketing strategy. The strategy aims to drive brand awareness and customer acquisition across key European markets as NordVPN enter their next phase of growth.
The use of VPNs has grown considerably in recent years, as awareness and pursuit for more security and digital privacy continue to rise all over the world. In fact, 1 in 4 people globally have used a VPN in the last month1. This presents a growth opportunity for NordVPN, which is already recognised by the most influential tech sites and IT security specialists.
Managed by international media agency Hubble, the service model is designed to take insight into action at speed for high-growth brands looking to gain competitive advantage and scale in multiple markets quickly.
Hubble consists of multilingual, multi-territory channel specialists with strong media owner relationships. Plans and reporting follow ‘one definition of success’ to allow for easy market comparisons and investment to follow where most growth is achieved. Clients include Treatwell, Kip McGrath, Balsam Hill, Scopely and Rovio (Angry Birds).
Ruby Gonzalez, Head of Communications, NordVPN, said: “We partnered with Hubble because of their evidence-based planning approach and in-depth local knowledge. Transparency and agility are key to our business success, and Hubble reflected these qualities. We’re keen for our media agency to be an extension of ourselves and Hubble has relevant experience in growing online brands in the UK and internationally.”
Rebekah Brooks, Managing Partner, Hubble, said: “We’re thrilled to be working with NordVPN to help them deliver a safer internet for all. They’re a leading player in the market and exactly the type of growth-minded business we love working with. There’s huge potential for them in this next phase of growth, and we can’t wait to play our part in it.”
1 Global Web Index
NordVPN’s Dalia Tautaviciute, discusses the opportunities and obstacles of marketing across multiple markets and discusses the cultural hurdles their marketing teams must overcome.