Originally published by Bdaily News.
What’s Possible Group-owned, Hubble, the agency that provides a single solution for international marketers working in centralised teams, today announced that it has won the media business for workspace scheduling experts, Condeco, across the US, UK and Europe.
This win will see Hubble support Condeco as it launches its scheduling software – a smart, simple-to-use workspace booking platform which will transform the world of work.
The campaign started with a soft launch in the US and will be extended to a larger launch in 2022. Targeting C-Suite decision makers and employees of progressive knowledge-based companies wanting to invest in flexible working solutions, the campaign will launch across channels including social, connected TV, audio, and digital display.
Hubble will kick-off this campaign with a 90-second film and smaller cutdowns; five display executions; and an audio ad for a ‘day in my flexible working life’ podcast hosted by experienced TV anchor, Juliet Mann, who specialises in business news and has worked for CNBC, TRT World, CNN, Sky News, LBC Radio and Reuters.
Hubble beat Dentsu Aegis/Merkel in a competitive pitch to win the £6m account. Kin + Carta were appointed as Condeco’s CX agency at the same time.
Lynda Lowe, Chief Marketing Officer at Condeco, says: “In the past year and a half, businesses have seen dramatic changes in the way people work and it is the right time to innovate and introduce new software to help meet companies’ flexible working needs. We were very impressed with Hubble’s model and their expertise in managing localised campaigns across multiple countries. We look forward to working with them as we aim to dramatically grow our business, maintain our category leadership and grow our penetration of the global market.”
Rebekah Brooks, Managing Partner at Hubble, comments: “This is a significant win for Hubble and we look forward to supporting the international launch of Condeco’s latest flexible working tools. It’s a fascinating category and one with much potential to grow as businesses of all sizes adopt more flexible working practices.”
NordVPN has appointed Hubble to deliver their new data-driven marketing strategy. The strategy aims to drive brand awareness and customer acquisition across key European markets as NordVPN enter their next phase of growth.
NordVPN’s Dalia Tautaviciute, discusses the opportunities and obstacles of marketing across multiple markets and discusses the cultural hurdles their marketing teams must overcome.