Objective: To promote the Savanna comics choice awards as well as the new Savanna Loco drink.

Solution: Users were able to enjoy entertaining stand up comedy clips from four of Savanna’s newcomer showcase comedians. A competition to win a VIP experience to the Savanna Comics Choice Awards was available for users to enter. A “what’s new” section was included for users to engage with the new Savanna Loco drink.

Results: The comedy video content was well received by users and resulted in a high engagement rate for the Savanna channel.