Objective: To educate users on investment offerings facilitated by Satrix. To promote Satrix’s ability to enable local investment in global opportunities.

Solution: The main feature of the Satrix campaign was an interactive game and competition combination. Users stood the chance to win a R10 000 SatrixNow investment voucher if they completed the mix-and-match game which illustrated Satrix’s ability to bridge the gap between local and global investment opportunities. Static and voice content was also used to further educate users on Satrix’s investment capabilities and the benefits thereof.

Results: The interactive and educational game and competition combination resulted in a high engagement rate for the Satrix campaign. More than 50% of users that visited the channel engaged with the game and on average Satrix received more than 300 competition entries per month.