Objective: To implement an engaging brand channel experience promoting the launch of Orbit’s new spearmint flavoured sugar free chewing gum.
Solution: The main feature of Orbit’s campaign was an interactive game and competition combination promoting the new spearmint flavour. Users stood the chance to win a R1000 voucher after they achieved a certain score within the Orbit game. A second social media focused Orbit competition was also promoted within the channel.
Results: The interactive game and competition element resulted in a high engagement rate from users. On average users spent more than approximately 2 minutes exploring, and engaging with, the Orbit brand channel. Over 1300 competition entries were recorded over a 2-month period.