Objective: To create an interactive brand experience that promotes the full range of Medoff products.
Solution: The main feature of the campaign was an interactive quiz that allowed users to find out which celebrity or famous business person their personality aligned with. Users could also explore the different offerings of the Medoff product range with an interactive catalogue. Medoff video content was also included to further entertain users.
Results: Medoff enjoyed a high engagement rate from users. The personality quiz was particularly popular. Location and time data tracking was also measured to provide feedback on when and where users were choosing to interact with the Medoff brand channel.