Objective: To promote the introduction of the new Range Rover Velar, to educate users about the features of the new vehicle and to encourage users to test drive the new vehicle.
Solution: Users were encouraged to visually engage with the new Velar using an interactive 360-degree viewer of the vehicle. A gallery section with static and video content encouraged users to explore the impressive design of the interior and exterior of the vehicle. A “Key Features” page was included to allow users to educate themselves on the new design features and capabilities of the vehicle. The channel also encouraged users to book a test drive for the Velar on the screen.
Results: The new and exclusive content available on the Land Rover brand channel resulted in a high engagement rate among users. On average more than 100 test drives were booked through the brand channel each month.