Objective: To promote the new Lacoste Magnetic fragrance range.
Solution: An interactive game and competition combination was implemented to entertain users and encourage engagement with the new fragrance range. Users who completed the Lacoste game stood a chance to win a fragrance of their choice. Static and video content was included to allow users to explore the inspiration and story of the fragrance range.
Results: The interactive game and competition combination resulted in a high engagement rate for Lacoste. Over 65% of users completed the game and over 40% of users watched the video content to completion. In one month Lacoste received over 350 competition entries from only 100 screens.