Objective: To promote the launch of the new Hero 6 and demonstrate the new and improved features of the camera.
Solution: Users were encouraged to interact and engage with the impressive new features of the Hero 6 through immersive video content. A competition to win a GoPro Hero 6 was included in phase 2 of the campaign. Users could enter the competition after watching five short video clips detailing the new and improved Hero 6 features. A store locator was also included allowing users to find outlets close to them.
Results: The immersive video content available in the GoPro campaign and the opportunity to win a Hero 6 resulted in a high engagement rate and an approximate average user dwell time of over 3 minutes. Over 250 competition entries were recorded over the one month competition running time.