Objective: To create brand awareness of Cruises International, to promote the various destinations and offerings of the cruises and to encourage users to book a cruise.

Solution: To encourage interaction from users an interactive cruise experience was created. Users had the opportunity to choose their ideal activities and destination for a cruise. After their selection users were presented with a Cruise International offering which matched their preferences. Users who completed this interactive experience were invited to enter a competition for a R2000 Takealot voucher.

Results: Ongoing.